LULU & BELLA

Raising brave, confident kids — one Yes at a time.

A story, a challenge, and a little world built around courage, choices, and confidence.

The Yes Day book cover
Choose it.Pick one brave goal.
Try it.Take one small step.
Track it.See your courage grow.
Celebrate it.Make it a Yes Day.

THE STORY BEGINS HERE

Bella didn’t become brave all at once.

She learned that confidence can grow one choice, one try, and one little yes at a time.

Bella's Yes Day story moments

START YOUR OWN YES DAY

The story starts the conversation. The tools help kids keep going.

THE COMPLETE STARTER SET

Everything you need to begin.

Softcover book + 12-inch flexible challenge board + Yes Day sticker sheet.

$44
See the Complete Set
The Yes Day Complete Set with softcover book, 90-Day Brave Challenge board, and Yes Day stickers

WEAR YOUR WINS

You did something brave. Wear the reminder.

Little keepsakes for the moments worth remembering.

Lulu & Bella Wear Your Wins charm collection coming soon
YES ADVENTURESWhere will your next yes take you?

New stories, new challenges, new adventures.

Painterly Yes Adventures lakeside camper scene with tent, bicycles, campfire, flowers, and a black-and-white dog

Every Yes can lead somewhere new.

What’s your next Yes Adventure?

Every brave step can lead somewhere new.

YOUR TURN

What did you say YES to?

Big win, little win, first try, brave try — we want to hear it.

I tried something new
I kept going
I did something brave
I reached my goal
Lulu & Bella Our Story portrait

OUR STORY

A little girl, a big idea, and a lifetime of believing anything is possible.

About the Author

Linda Coughlin has been an entrepreneur, a mother, a grandmother, and a believer in possibility for most of her life. Now, proudly in her sixties, she can add something entirely new to that list: author.

The Yes Day is Linda’s first book, inspired by a very special little girl named Bella and by the simple but powerful idea that confidence is built one brave step at a time. Watching Bella learn to face things that once felt difficult or uncertain reminded Linda that some of life’s most important lessons begin with a little courage—and someone who believes you can do it.

That belief has been part of Linda’s own life from the beginning. An entrepreneur throughout her adult life, she has never been afraid to start something new, follow an idea, change direction, or dream about what might come next. She credits much of that spirit to her father, Tony Silva, who spent a lifetime reminding her that she could do anything she wanted to do.

The Yes Day is dedicated in part to him and to the extraordinary gift of having someone believe in you before you are quite sure you believe in yourself.

Linda hopes this book will encourage parents, grandparents, and children to create their own Yes Days—not simply as days filled with fun, but as celebrations of courage, growth, confidence, and all those small victories that deserve to be remembered.

And perhaps there is one more lesson tucked inside these pages: you are never too old—or too young—to say yes to something new.